Why advertise with Allo’ Expat
Online advertising vs. print advertisingWebsites and magazines have different ways, and prices, of reaching the expatriate niche market.
Print advertising uses more of a pull marketing strategy because the reader receives the
information. On the other hand, online advertising is less pull and more push as the user can choose
to be more proactive when encountering advertising messages by simply clicking-through.
Is online advertising better?
Both can enable you to reach your market & help you develop your business. While it is interesting
to compare and contrast the cost differences, it is more important to build a rich marketing mix that
works online and offline.
Though, when all is said and done, allocating your advertising budget comes down to which
medium is most cost-effective to reach your target. More often than not, you will find online
advertising to be more cost-effective, mainly due to less expensive production costs.
Why Allo’ Expat?
Expatriates browsing Allo’ Expat use the Internet in making decisions specifically because it gives them the opportunity to preview information, goods and places that interest them. As our website is free and accessible to any visitor around the world, our exposure is much bigger than any magazine. Whereas magazines are only available at certain places and times, our website is accessible worldwide 24 hours per day.
Hence, web marketing via www.alloexpat.com has proven to be both efficient and cost-effective compared to any expatriate magazine:
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Detailed feedback with precise statistics. |
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Lower advert production costs and advertising space costs. |
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Easy to measure return-on-investment (see Appendix 2 for details). |
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Your advertisement is virtually accessible 365 days/year, 24/7. |
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Your target can easily check for additional information from your website. |
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Advertising can easily be changed/updated & you can start advertising whenever it is suitable for you. |
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